About

The Grey Matter was started to keep the so-called “experts” from swindling anyone else.

Book Today

About

The Grey Matter was started to keep the so-called “experts” from swindling anyone else.

Book Today

About

The Grey Matter was started to keep the so-called “experts” from swindling anyone else.

Book Today

Mission & Values

To Increase a client’s authority, conversions, and revenue through calculated branding and messaging strategies, contemporary business development measures, and sophisticated design.

We only take on a small number of clients. Quality is our primary concern.

Our History

Robert Grey is an internationally recognized, multi-award-winning designer, specializing in user interface (UI) and branding design, as well as novel business development measures. He served as the Chief of Staff to the (now retired) Deputy Assistant Secretary of Defense. Robert was also the former Principal at Allamar, a multi-award-winning marketing company, servicing clients ranging in size from startups to enterprises.

I started The Grey Matter to combat the purposeful misleading of business professionals who may not have a meaningful business development tooling background. By and large, business development companies around the globe spend so much time throwing out buzzwords and making business development seem esoteric. They sell you on manufactured optimism, and waste your time, defending that optimism with unnecessarily complex statistics; none of which amount to money in your pocket.

Agencies have to treat their clients as if they’re too stupid to understand what they do, because if people knew that it all came down to effort, and not magic, there wouldn’t be very many agencies left.

At The Grey Matter, we will tell you precisely what efforts will be made. We will explain why we are recommending specific paths, and what we expect (within a reasonable margin of error). We will train you or your team when necessary, and will be clear with you about our expectations of you; make no mistake, this will be a team effort. If you find an agency or company that tells you otherwise, and you still want to work with them, perhaps you should save yourself some time, and just set your money on fire.

“My only goal is to make your company more money.”

Mission & Values

To Increase a client’s authority, conversions, and revenue through calculated branding and messaging strategies, contemporary business development measures, and sophisticated design.

We only take on a small number of clients. Quality is our only concern.

Our History

Robert Grey is an internationally recognized, multi-award-winning designer, specializing in user interface (UI) and branding design, as well as novel business development measures. He served as the Chief of Staff to the (now retired) Deputy Assistant Secretary of Defense. Robert was also the former Principal at Allamar, a multi-award-winning marketing company, servicing clients ranging in size from startups to enterprises.

I started The Grey Matter to combat the purposeful misleading of business professionals who may not have a meaningful business development tooling background. By and large, business development companies around the globe spend so much time throwing out buzzwords and making business development seem esoteric. They sell you on manufactured optimism, and waste your time, defending that optimism with unnecessarily complex statistics; none of which amount to money in your pocket.

Agencies have to treat their clients as if they’re too stupid to understand what they do because if people knew that it all came down to effort, and not magic, there wouldn’t be very many agencies left.

At The Grey Matter, we will tell you precisely what efforts will be made. We will explain why we are recommending specific paths, and what we expect (within a reasonable margin of error). We will train you or your team when necessary, and will be clear with you about our expectations of you; make no mistake, this will be a team effort. If you find an agency or company that tells you otherwise, and you still want to work with them, perhaps you should save yourself some time, and just set your money on fire.

“My only goal is to make your company more money.”